The Closed Loop Podcast

podcasts Read Ep 1: Alicia Crowther: Small Changes, Big Impact

Ep 1: Alicia Crowther: Small Changes, Big Impact

Darren Wake and Alicia Crowther unpack transformation when customer insight leads—turning feedback into direction, action, and results.

podcasts Read Ep 2: Alicia Crowther: Making Space to Think

Ep 2: Alicia Crowther: Making Space to Think

Darren Wake and Alicia Crowther discuss how space to think fuels creativity and innovation, and why it matters for business success.

podcasts Read Ep 3: Alicia Crowther: Value when Budgets are Tight

Ep 3: Alicia Crowther: Value when Budgets are Tight

Darren Wake is again joined by Alicia Crowther, founder of Three Digital Consulting, to explore how CX and VoC teams can prove their value.

podcasts Read Ep 4: Ben Bax: Turning CX into a Business Advantage

Ep 4: Ben Bax: Turning CX into a Business Advantage

Ben Bax shares how to turn CX from a cost centre into a growth driver, with tips on ROI, business alignment, and operational improvements.

podcasts Read Ep 5: Ben Bax – CX Starts on the Frontline

Ep 5: Ben Bax – CX Starts on the Frontline

Darren and Ben Bax discuss how stories, language, and culture make CX real for frontline teams, bridging strategy with daily customer interactions.

podcasts Read Ep 6: Ben Bax – CX Challenges and Opportunities in Utilities

Ep 6: Ben Bax – CX Challenges and Opportunities in Utilities

Ben Bax explains what’s holding CX back in the utility sector and what companies can do to move forward.

podcasts Read Ep 7: Katie Stabler – Rethinking CX Culture, Metrics and Momentum

Ep 7: Katie Stabler – Rethinking CX Culture, Metrics and Momentum

Katie Stabler joins Darren Wake to explore why CX culture, metrics and momentum matter now more than ever – and how leaders can make change stick.

Myth Busting with Ian Golding

podcasts Read Myth Busting 1: Should NPS be a lead CX metric?

Myth Busting 1: Should NPS be a lead CX metric?

Darren Wake and Ian Golding debate if NPS should lead CX measurement, exploring its role in modern strategies and common misconceptions.

podcasts Read Myth Busting 2: Are surveys the only way to understand customers?

Myth Busting 2: Are surveys the only way to understand customers?

Darren Wake and Ian Golding discuss if surveys alone reveal customer truth, highlighting the need for multiple feedback sources in CX.

podcasts Read Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Darren Wake and Ian Golding debate whether tying targets and bonuses to VoC scores truly drives CX improvement… Or creates unintended risks.

podcasts Read Myth Busting 4: Should CX managers ask colleagues how satisfied customers are?

Myth Busting 4: Should CX managers ask colleagues how satisfied customers are?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that CX managers should ask colleagues how satisfied they think customers are.

podcasts Read Myth Busting 5: Does a journey map stay valid for a year?

Myth Busting 5: Does a journey map stay valid for a year?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that a journey map created a year ago remains valid and doesn’t need to be revisited.

podcasts Read Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Darren Wake and Ian Golding explore why CX pros can’t ignore employee experience, discussing ownership, empowerment, and the rise of experience management.

podcasts Read Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Darren Wake debates Ian Golding on why CX leaders must act on individual feedback, not just overall trends, to drive real impact