Customer Experience Expertise

From practical advice on how to measure experience, industry whitepapers, to help using our app, we’ll make you more of an expert than you already are.

Customer Feedback Guides

We’ve helped over 200 firms improve sales, satisfaction and retention by putting customer-friendly feedback processes in place, and our guides contain everything we’ve learned.

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When Should I Ask For Feedback?

Real time feedback is great. But done wrong, it can be a nightmare for both you and your customers. Learn when to do it, and how to do it well…

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What Questions Should I Ask?

There’s no such thing as the ‘perfect customer service survey questions’. But we can walk you through how to discover the best ones for your business…

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How to Respond to Feedback

Don’t fear replying to customers – learn why replying can be scary, how it can transform a business, and tactics to beat your fear.

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Or, download a copy to read on the train or print and share with your colleagues:

Become a feedback expert—download the ebook!

NPS Guides

Introduction to NPS

What’s Net Promoter? It’s not a question, and it’s not just a score. But get it right and it can transform how your team relate to your customers.

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How to Calculate NPS

Here’s a handy NPS calculator, an explanation of the NPS formula, and a step-by-step guide to how and why the calculation works.

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NPS Surveys

Your survey is fundamental to getting NPS right - learn with examples and templates the best practices for an NPS survey.

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We help midmarket firms learn, or re-learn NPS in a way which measurably adds to their bottom line. These guides cover the basics of our technique.

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Help Guides

Need help using CustomerSure? Either give us a call, or use these step-by-step guides.

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The CustomerSure Blog

Advice and inspiration for people responsible for improving customer experience.

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Customer Experience: Are You Improving It Or Just Measuring It?

Many customer feedback programmes set out to simply measure satisfaction, treating improving it as an afterthought.

Learn how to transform a survey programme into an improvement programme that delivers measurable benefits.

How To Implement an Effective Customer Experience Improvement Programme

A lot of effort is wasted on CX initiatives which, frankly, make little difference.

This whitepaper describes how to deliver big wins for your organisation by delivering big wins for your customers

The Financial Benefits of Customer Feedback

Customer Feedback is traditionally seen as a cost—a necessary evil for your analysis team.

This paper explains why this traditional approach is wrong, and how, when done well, feedback can generate profits.

We take insights that we get from CustomerSure, and we use them to make real change in the business - resulting in happier customers overall.

We also are really pleased with their support team—who have assisted every step of the way