We’re excited to announce that we’re now the chosen customer feedback software provider for Covéa Insurance.


Operating throughout the UK market offering commercial and personal lines insurance, Covéa Insurance serves a variety of customers and as such, needed a comprehensive solution to survey customers and obtain their valuable feedback.


Following a tender process, CustomerSure were chosen to elevate their Voice of the Customer program to the next level. We are delighted to work with Covéa Insurance to help gather meaningful customer insights and allow them to support their customer experience strategy.

It’s no secret that the financial services sector can be complicated, and the customer experience in the sector is no exception. The introduction of Consumer Duty guidance from the Financial Conduct Authority on 31st July 2023 has meant the need for investment and commitment into a Voice of the Customer program is more significant than ever.

This new guidance requires financial organisations, such as insurers, to provide higher and clearer standards of consumer protection and ensure they put their customers’ needs first. Having worked with others in the financial services and insurance sector — including Marmalade Insurance — we’re well-versed in helping these organisations maximise the power of their customer feedback by providing real-time, actionable insights to enable them to deliver outstanding service, motivate staff and retain valuable customers.


Darren Wake, Senior Account Manager at CustomerSure, stated:

“Covéa Insurance is an expert, leading provider of insurance services and we are really pleased to be working with them. Their brief was expansive and it’s clear they have instilled a culture of commitment to customer experience, so it’s very exciting to be part of the next step in their journey of improvement.”

Vicki Heslop, Director of Customer commented,

“It was important for us to find a software partner for our VOC programme that was cost-effective and would ensure ease of use, transparent presentation of data and the ability for us to self-configure customer surveys. We found that partner in CustomerSure, after a comprehensive tender and pitch process. “We’re enjoying working with their team of customer feedback experts and are seeing some great results so far.”

To discover more about our offering, why not join us for a free Demo of CustomerSure? We’d love to show you around.

Darren Wake
Darren Wake

Darren is the Senior Account Manager at CustomerSure. He has a lifetime of experience working in both market research and customer experience improvement. He is responsible for working with our clients to make sure that their VoC programmes respect the customer and deliver measurable results.

Elevate Your Voice of the Customer Programme

Unlock actionable insights with our free, expert-crafted 3-Step action plan.

Discover more »

Read more:

Guide Read Frequently asked questions from the ICS Conference

Frequently asked questions from the ICS Conference

What response rate should I expect? Should I offer incentives? We answer these questions and more that came up as we chatted to delegates at the ICS Conference.

Take the first step…

Connect with a CX expert who’ll help determine your current VoC programme maturity level and provide a 3-step action plan to improve.