From Feedback to Framework: How Beyond Housing Uses Customer Voice to Shape Policy

For many housing providers, customer involvement in policy creation happens late in the process, often when policies are already drafted and key decisions have been made.

Beyond Housing is taking a different approach.

By using Voice of the Customer insight at the start of policy development, customer feedback, experiences and expectations are helping shape policy principles before drafting begins. The result is policies that are more aligned to customer needs, regulatory expectations and service outcomes.

Join Victoria Taylor from Beyond Housing and Darren Wake from CustomerSure as they explore how customer insight is being used to influence policy creation from day one.

You’ll discover:

  • Why traditional policy consultation often falls short
  • How Beyond Housing uses customer insight to shape policy intent and direction
  • The role of customer feedback, complaints and experience data in policy development
  • Lessons learned from implementing this approach
  • Examples from recent policy projects including Neighbourhood Management and Customer Code of Conduct policies
  • Practical ideas you can apply within your own organisation

Who should attend?

  • Customer Experience professionals
  • Insight and Research teams
  • Governance and Policy teams
  • Tenant Engagement professionals
  • Housing leaders and managers
  • Anyone responsible for ensuring customer voice influences decision-making

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Speakers

Darren Wake
Darren Wake

Darren Wake leads Customer Success at CustomerSure, where he helps clients act on feedback in ways that improve retention, increase revenue, and reduce customer effort. With a background in marketing, research, and experience design, he’s worked with teams across sectors to align internal processes with what matters most to customers. Known for his practical, plain-speaking approach, Darren helps organisations keep things simple, focus on the essentials, and deliver measurable improvements.

Victoria Taylor
Victoria Taylor

Customer Experience & Communications Manager, Beyond Housing

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You’re in good company

Beyond Housing
Philips
Barchester
Covéa
Ingenico
Connect Housing
Bristol Water
ICS Awards Finalist 2025 Housing Innovation Awards Finalist 2025 ICS Awards Finalist 2026 Housing Innovation Awards Finalist 2025