CustomerSure vs Rant & Rave
Rant & Rave was a UK original. After years inside Upland, it now sits under Mobile Commons. If your renewal is on the horizon, it is a fair moment to ask whether the new ownership gives you the platform, the partnership and the price you need next.
Why this matters now
Rant & Rave was a Coventry-built business with half the FTSE on its books when Upland Software acquired it for $65 million in late 2018. That ownership picture has changed. Mobile Commons now lists Rant & Rave as part of its product portfolio. For Rant & Rave customers, that changes the question. It is no longer “what will Upland do?” It is “what does Mobile Commons ownership mean for product investment, support and roadmap priority?”
CustomerSure picks up where Rant & Rave shines — and goes further where it matters most for UK regulated programmes.
| Decision point | CustomerSure | Rant & Rave |
|---|---|---|
| Best for | UK organisations who want simple feedback that drives real outcomes | Large enterprises wanting always-on, multi-channel feedback collection |
| Vendor profile | Founder-led, profitable, debt-free and UK-based | Part of Mobile Commons |
| UK presence | UK-built, UK-run, with the team and the data on UK soil | Originally Coventry-based; now part of the Mobile Commons portfolio |
| Pricing model | Transparent and predictable, with expertise included | Custom enterprise quotes, demo-gated, services typically scoped separately |
| Implementation | Most clients live in 4-8 weeks | Multi-month enterprise projects, professional services-led |
| Expert support | Direct access to specialists in every plan | Tiered support, paid services for anything beyond the basics |
| Compliance fit (UK) | Consumer Duty, TSM, CQC, Ofwat and Ofgem reporting built in | Configurable; usually requires services engagement to deliver |
| Vulnerable customer evidence | Identification, tracking and audit trail by design | Possible to build, not built in |
| Roadmap confidence | Client-led, with a stable team and a clear direction of travel | Subject to Mobile Commons portfolio priorities and integration decisions |
CustomerSure is privately held, founder-led, profitable and debt-free. Our roadmap is set by our clients, not by a portfolio strategy. You are buying a platform from the people who build it — with direct access to the team responsible for product, support and advice.
That stability matters most when you are committing to a multi-year VoC programme with regulator and board obligations attached.
Rant & Rave is sold on enterprise terms. Custom quotes, demo-gated pricing and professional services scoped separately for anything non-trivial. That suits large utilities and Tier 1 banks with internal CX teams to absorb the work.
For most mid-sized organisations, it is overhead without the upside. Bringing in an expensive, complex platform without clear objectives doesn't deliver value to customers and therefore doesn't deliver value to the business. CustomerSure gives you the rigour without the bill for a CX operations team you do not have.
Rant & Rave is good at collecting volume: SMS, web, app, email, phone. The harder problem is what happens next: feedback flowing to the right people, audit-ready evidence for regulators and boards, and changes that actually land.
That is where CustomerSure focuses. iamproperty achieved a 7-point CSAT rise and 9-point NPS lift within twelve months of switching to a structured feedback programme — and Barchester Healthcare uses CustomerSure to evidence improvement to its regulator across 250 care homes.
Time it to your renewal. The work itself is straightforward.
We look at your current Rant & Rave setup, your renewal date and what is genuinely working. No generic deck.
A clear plan for surveys, contacts and historical data — with a fixed-fee proposal and known costs.
We rebuild your surveys, import your history and configure board and regulator reporting. Your programme keeps running.
Many teams run CustomerSure alongside Rant & Rave for a quarter to compare outputs and reduce risk.
You move fully to CustomerSure before your next renewal point, with your data preserved and your team trained.
Loved by customers. Embraced by teams. Valued at board level.
We needed the ability to be agile and drive our programme in real time.
CustomerSure gives us that. The platform allows us to build, launch and amend surveys in real-time. This has proven priceless on several occasions.
We've been able to give our regulator evidence to show how acting on feedback has led to an improvement in our quality scores.
We're now at our highest ever quality ratings across the board.
We were very impressed with the functionality and power of CustomerSure from the beginning.
It's great to have a software partner that can help us scale our customer experience efforts to such a level, whilst maintaining that personable level of service.
I love the simplicity of the system. It takes me a matter of minutes to train new people on it as it is so intuitive.
Not as far as we know. Mobile Commons lists Rant & Rave as one of the platforms in its current portfolio. A renewal is still the right moment to ask direct questions about long-term product investment, support arrangements and roadmap commitment under Mobile Commons ownership.
Yes. We will help you export responses, contacts and trend data from Rant & Rave and bring it into CustomerSure so your historical insight is preserved. The earlier we start, the cleaner the migration.
Yes. CustomerSure runs survey invitations across email, SMS and web, triggered by the events that matter in your operation — a closed ticket, a delivery, an interaction. The difference is what happens next: feedback routed to named owners, follow-ups closed off, and outcomes you can show your regulator.
Most mid-sized organisations are live on CustomerSure within four to eight weeks. We can run in parallel with Rant & Rave while you build confidence, then time the cut-over to your existing renewal point.
CustomerSure supports audit-ready outcome reporting, vulnerable customer identification and tracking, and practical regulatory guidance from our team — across financial services, social housing, care, energy and utilities.
Pricing is predictable and transparent. Most programmes are typically £2,000-£7,500 per month depending on volume and scope, with expertise included rather than billed as separate professional services.
CustomerSure is privately held, founder-led, profitable and debt-free. Our roadmap is driven by clients, not by parent-company strategy shifts or quarterly portfolio decisions.
Bring your Rant & Rave contract dates, your data export questions and your current programme. We will give you a clear view of fit, migration effort and likely next steps.
