CustomerSure vs Upland Rant & Rave
Rant & Rave was a UK original. Today it sits inside a US public company that is divesting non-core assets. If your renewal is on the horizon, it is a fair moment to ask whether you are still getting the platform, the partnership and the price you signed up for.
Why this matters now
Rant & Rave was a Coventry-built business with half the FTSE on its books when Upland Software acquired it for $65 million in late 2018. Seven years on, Upland is a very different company. Its Q4 2025 revenue fell 28% year on year, driven by a programme of divestitures that ran through 2025. For Rant & Rave customers, that raises a fair question: am I still on the roadmap, or am I a line item in someone else’s portfolio review?
CustomerSure picks up where Rant & Rave shines — and goes further where it matters most for UK regulated programmes.
| Decision point | CustomerSure | Upland Rant & Rave |
|---|---|---|
| Best for | UK organisations who want simple feedback that drives real outcomes | Large enterprises wanting always-on, multi-channel feedback collection |
| Vendor profile | Founder-led, profitable, debt-free and UK-based | Owned by Upland Software (NASDAQ: UPLD), restructuring, divesting non-core assets |
| UK presence | UK-built, UK-run, with the team and the data on UK soil | Originally Coventry-based; now part of an Austin, Texas portfolio |
| Pricing model | Transparent and predictable, with expertise included | Custom enterprise quotes, demo-gated, services typically scoped separately |
| Implementation | Most clients live in 4-8 weeks | Multi-month enterprise projects, professional services-led |
| Expert support | Direct access to specialists in every plan | Tiered support, paid services for anything beyond the basics |
| Compliance fit (UK) | Consumer Duty, TSM, CQC, Ofwat and Ofgem reporting built in | Configurable; usually requires services engagement to deliver |
| Vulnerable customer evidence | Identification, tracking and audit trail by design | Possible to build, not built in |
| Roadmap confidence | Client-led, with a stable team and a clear direction of travel | Subject to parent-company strategy shifts and portfolio decisions |
CustomerSure is privately held, founder-led, profitable and debt-free. Our roadmap is set by our clients, not by a parent company’s quarterly priorities. You are buying a platform from the people who build it — not from a portfolio owner who acquired it years ago and may yet decide it is non-core.
That stability matters most when you are committing to a multi-year VoC programme with regulator and board obligations attached.
Rant & Rave is sold on enterprise terms. Custom quotes, demo-gated pricing and professional services scoped separately for anything non-trivial. That suits large utilities and Tier 1 banks with internal CX teams to absorb the work.
For most mid-sized organisations, it is overhead without the upside. Bringing in an expensive, complex platform without clear objectives doesn't deliver value to customers and therefore doesn't deliver value to the business. CustomerSure gives you the rigour without the bill for a CX operations team you do not have.
Rant & Rave is good at collecting volume: SMS, web, app, email, phone. The harder problem is what happens next: feedback flowing to the right people, audit-ready evidence for regulators and boards, and changes that actually land.
That is where CustomerSure focuses. iamproperty achieved a 7-point CSAT rise and 9-point NPS lift within twelve months of switching to a structured feedback programme — and Barchester Healthcare uses CustomerSure to evidence improvement to its regulator across 250 care homes.
Time it to your renewal. The work itself is straightforward.
We look at your current Rant & Rave setup, your renewal date and what is genuinely working. No generic deck.
A clear plan for surveys, contacts and historical data — with a fixed-fee proposal and known costs.
We rebuild your surveys, import your history and configure board and regulator reporting. Your programme keeps running.
Many teams run CustomerSure alongside Rant & Rave for a quarter to compare outputs and reduce risk.
You move fully to CustomerSure before your next renewal point, with your data preserved and your team trained.
Loved by customers. Embraced by teams. Valued at board level.
We needed the ability to be agile and drive our programme in real time.
CustomerSure gives us that. The platform allows us to build, launch and amend surveys in real-time. This has proven priceless on several occasions.
We've been able to give our regulator evidence to show how acting on feedback has led to an improvement in our quality scores.
We're now at our highest ever quality ratings across the board.
We were very impressed with the functionality and power of CustomerSure from the beginning.
It's great to have a software partner that can help us scale our customer experience efforts to such a level, whilst maintaining that personable level of service.
I love the simplicity of the system. It takes me a matter of minutes to train new people on it as it is so intuitive.
Not as far as we know. Upland is still selling and supporting the platform. But Upland has spent 2025 divesting non-core assets and its Q4 2025 revenue fell 28% year on year. For any product inside that portfolio, sensible customers are asking how confident they can be in long-term investment and roadmap commitment. A renewal is the right moment to ask the question openly with your account team.
Yes. We will help you export responses, contacts and trend data from Rant & Rave and bring it into CustomerSure so your historical insight is preserved. The earlier we start, the cleaner the migration.
Yes. CustomerSure runs survey invitations across email, SMS and web, triggered by the events that matter in your operation — a closed ticket, a delivery, an interaction. The difference is what happens next: feedback routed to named owners, follow-ups closed off, and outcomes you can show your regulator.
Most mid-sized organisations are live on CustomerSure within four to eight weeks. We can run in parallel with Rant & Rave while you build confidence, then time the cut-over to your existing renewal point.
CustomerSure supports audit-ready outcome reporting, vulnerable customer identification and tracking, and practical regulatory guidance from our team — across financial services, social housing, care, energy and utilities.
Pricing is predictable and transparent. Most programmes are typically £2,000-£7,500 per month depending on volume and scope, with expertise included rather than billed as separate professional services.
CustomerSure is privately held, founder-led, profitable and debt-free. Our roadmap is driven by clients, not by parent-company strategy shifts or quarterly portfolio decisions.
Bring your Rant & Rave contract dates, your data export questions and your current programme. We will give you a clear view of fit, migration effort and likely next steps.
