Closed Loop Podcast
Ep. 10 – Clare White: How Closing the Loop Builds Trust and Cuts Churn

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About this episode

Customer feedback is everywhere – but what happens if you don’t act on it?

In this episode of the Closed Loop Podcast, Clare White returns to explore what it really means to close the loop, and why so many organisations still struggle to do it. From trust and churn to practical process design, Clare and Darren unpack the human and business cost of inaction.

What you’ll learn

• What “closing the loop” means in real terms
• How failure to act drives churn, mistrust and silence
• The business case for investing in practical follow-up
• How to close the loop at scale without extra overhead

Why watch

If you’re trying to build trust, reduce churn or make your feedback programme more impactful, this episode shares hard-won lessons and actionable advice from inside the world of CX.