Closed Loop Podcast: Ep. 03
Alicia Crowther: Proving Value when Budgets are Tight

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In this third episode of the Closed Loop Podcast, Darren Wake, Head of Customer Success at CustomerSure, is joined once again by Alicia Crowther, founder of Three Digital Consulting, to explore how CX and VoC teams can prove their value in uncertain times.

Alicia shares honest, practical advice on navigating cost pressures, measuring what really matters, and making confident, insight-led decisions that benefit both the customer and the business.

Here’s what we cover:

• How to evidence ROI without relying on guesswork
• What CX leaders can do to stay on the front foot
• Why trust, value and internal influence are more important than ever
• Practical ways to reduce cost and improve experience
• Why ‘doing more with less’ doesn’t mean losing your voice

If you’re in customer experience, marketing, product or transformation and want to strengthen your team’s position and impact, this episode will give you practical ways to stay relevant and confident when the pressure is on.