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The Closed Loop Podcast

Myth Busting with Ian Golding

podcasts Read Ep 1: Ian Golding: Should NPS be a lead CX metric?

Ep 1: Ian Golding: Should NPS be a lead CX metric?

Darren Wake, Head of Customer Success at CustomerSure, is joined by Global CX Specialist Ian Golding to discuss whether NPS should be the lead customer experience metric. Ian reacts live to this common belief and shares his perspective on where NPS fits in a modern CX measurement strategy.

podcasts Read Ep 2: Ian Golding: Are surveys the only way to understand customers?

Ep 2: Ian Golding: Are surveys the only way to understand customers?

Darren Wake, Head of Customer Success at CustomerSure, talks with Global CX Specialist Ian Golding about whether surveys alone are enough to understand customers. Ian reacts live to this belief and explains why multiple feedback sources matter.

podcasts Read Ep 3: Ian Golding: Should teams be bonused on VoC scores?

Ep 3: Ian Golding: Should teams be bonused on VoC scores?

Darren Wake, Head of Customer Success at CustomerSure, challenges Global CX Specialist Ian Golding with the idea that teams should have targets and bonuses tied to VoC scores to drive improvement.

podcasts Read Ep 4: Ian Golding: Should CX managers ask colleagues how satisfied customers are?

Ep 4: Ian Golding: Should CX managers ask colleagues how satisfied customers are?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that CX managers should ask colleagues how satisfied they think customers are.

podcasts Read Ep 5: Ian Golding: Does a journey map stay valid for a year?

Ep 5: Ian Golding: Does a journey map stay valid for a year?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that a journey map created a year ago remains valid and doesn’t need to be revisited.