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The Closed Loop Podcast

podcasts Read Ep 1: Alicia Crowther: Small Changes, Big Impact

Ep 1: Alicia Crowther: Small Changes, Big Impact

Darren Wake, Head of Customer Success at CustomerSure, is joined by Alicia Crowther, founder of Three Digital Consulting, to explore what transformation really looks like when it’s led by customer insight

podcasts Read Ep 2: Alicia Crowther: Making Space to Think

Ep 2: Alicia Crowther: Making Space to Think

Darren Wake, Head of Customer Success at CustomerSure, is joined by Alicia Crowther, founder of Three Digital Consulting, to explore how creativity and innovation come to life when businesses give themselves the space to think.

podcasts Read Ep 3: Alicia Crowther: Value when Budgets are Tight

Ep 3: Alicia Crowther: Value when Budgets are Tight

Darren Wake is again joined by Alicia Crowther, founder of Three Digital Consulting, to explore how CX and VoC teams can prove their value.

podcasts Read Ep 4: Ben Bax: Turning CX into a Business Advantage

Ep 4: Ben Bax: Turning CX into a Business Advantage

Ben Bax discusses how customer experience can move from being seen as a cost centre to becoming a driver of business advantage. Ben shares practical advice on aligning CX with business priorities, proving ROI, and making operational improvements that benefit customers and the bottom line.

podcasts Read Ep 5: Ben Bax – CX Starts on the Frontline

Ep 5: Ben Bax – CX Starts on the Frontline

Darren is joined once again by Ben Bax for a practical conversation on making customer experience real for frontline teams. They explore what CX means to the people who interact with customers every day – and how stories, language and culture help bridge the gap between strategy and day-to-day behaviour.

Myth Busting with Ian Golding

podcasts Read Myth Busting 2: Are surveys the only way to understand customers?

Myth Busting 2: Are surveys the only way to understand customers?

Darren Wake, Head of Customer Success at CustomerSure, talks with Global CX Specialist Ian Golding about whether surveys alone are enough to understand customers. Ian reacts live to this belief and explains why multiple feedback sources matter.

podcasts Read Myth Busting 1: Should NPS be a lead CX metric?

Myth Busting 1: Should NPS be a lead CX metric?

Darren Wake, Head of Customer Success at CustomerSure, is joined by Global CX Specialist Ian Golding to discuss whether NPS should be the lead customer experience metric. Ian reacts live to this common belief and shares his perspective on where NPS fits in a modern CX measurement strategy.

podcasts Read Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Darren Wake, Head of Customer Success at CustomerSure, challenges Global CX Specialist Ian Golding with the idea that teams should have targets and bonuses tied to VoC scores to drive improvement.

podcasts Read Myth Busting 5: Does a journey map stay valid for a year?

Myth Busting 5: Does a journey map stay valid for a year?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that a journey map created a year ago remains valid and doesn’t need to be revisited.

podcasts Read Myth Busting 4: Should CX managers ask colleagues how satisfied customers are?

Myth Busting 4: Should CX managers ask colleagues how satisfied customers are?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that CX managers should ask colleagues how satisfied they think customers are.

podcasts Read Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Darren Wake puts to Ian the belief that employee experience is something CX professionals can ignore, and should be left entirely to HR. What follows is a deeper conversation about experience ownership, employee empowerment, and the growing shift toward experience management.

podcasts Read Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Darren Wake, Head of Customer Success at CustomerSure, challenges Ian Golding with a belief some CX leaders fall into — that once the overall customer experience is improving, they don’t need to respond to individual customer feedback. What follows is a real conversation about macro and micro priorities, financial impact, and the power of closing the loop.