Watch the video:

Watch this 45-minute recorded webinar featuring Darren Wake, Head of Customer Success at CustomerSure, as he explores how B2B companies can leverage Voice of the Customer (VoC) programmes to reduce churn, increase customer retention, and strengthen business relationships. Packed with actionable strategies and real-world examples, this session is a must-watch for CX leaders in the B2B space.

Here’s what we covered:

  • Identifying key retention drivers in B2B customer relationships.
  • How to gather and act on feedback from diverse customer groups.
  • Using VoC to predict and prevent churn effectively.
  • Turning insights into actionable improvements and ROI.
  • Spotting cross-sell and upsell opportunities with business customers.
  • Sharing insights across the business to drive meaningful action.

If you’re a CX leader or B2B professional looking to build stronger customer relationships, reduce churn, and improve customer experience, this recorded session offers practical insights.

You’re in good company

Beyond Housing
Philips
Barchester
Covéa
Ingenico
Connect Housing
Bristol Water
ICS Awards Finalist 2025 Housing Innovation Awards Finalist 2025 ICS Awards Finalist 2026 Housing Innovation Awards Finalist 2025