How to Turn Feedback into Loyalty

In this recorded webinar, Guy Letts, Founder of CustomerSure, is joined by Darren Wake, Head of Customer Success, to explore how customer feedback can be your most powerful tool to improve retention—when it’s used the right way.

You’ll learn a simple, practical approach to turning feedback into loyalty, backed by years of real-world experience helping businesses plug the holes in their customer journeys.

Here’s what we covered:

• How to identify early warning signs before customers walk away.
• The difference between feedback that informs strategy and feedback that demands action.
• A framework for fast, effective service recovery—without burning out your team.
• Why some organisations never fix churn—and how to avoid their mistakes.
• How to win internal support by linking feedback to financial outcomes.

Whether you’re leading a VoC programme or just starting to focus on retention, this session will leave you with practical ideas you can put into action straight away.

If you’re responsible for keeping customers loyal, this session is essential viewing. Fill in your details to access the full webinar and learn how to stop the leak before it starts.