CustomerSure

Collecting feedback isn’t enough. These resources show how to use what you learn to make changes that matter—to customers, and to your business.

Show: All Guides Blog Posts Webinars Podcast Episodes

blog Read Five simple tips for improving tone of voice in customer service

Five simple tips for improving tone of voice in customer service

If you want a two-way relationship with your customers, you need to master tone of voice. Here’s five tips to help you get it right.

blog Read 3 Examples of Amazing Customer Service

3 Examples of Amazing Customer Service

Don't settle for anything less than Amazing Customer Service. Learn from 3 companies who are ahead of the rest - apply their teachings to your own business!

blog Read Fire Fighting and Fire Prevention for Customer Contact Teams

Fire Fighting and Fire Prevention for Customer Contact Teams

To keep customer satisfaction high, you need to use feedback in two very different ways. Learn what they are, and how to do both.

blog Read Common Mistakes Businesses Make When Evaluating & Improving Customer Experience

Common Mistakes Businesses Make When Evaluating & Improving Customer Experience

How many of these common mistakes are you making when evaluating your CX?

blog Read How to Win Back Lost Customers

How to Win Back Lost Customers

Learn how to win back customers with tips from 6 top companies. Boost your customer retention and grow your business with our expert guide

blog Read How to get colleagues to respond to customer feedback.

How to get colleagues to respond to customer feedback.

Getting colleagues to respond to customer feedback has many benefits for the business and the customer. This post explains how to do it.

blog Read Learn from your happy customers

Learn from your happy customers

Don't just focus on the negative customer feedback you receive. The positive feedback is extremely powerful and tells you more than you think. Here we explain how to use it.

blog Read Survey Fatigue

Survey Fatigue

Survey fatigue isn’t real—bad surveys are. Discover 8 ways to collect feedback that customers love and boost your response rates.

blog Read 4 Tips To Avoid The Pitfalls Of Social Media Customer Service

4 Tips To Avoid The Pitfalls Of Social Media Customer Service

Make sure you get these basics right to avoid making mistakes when you implement your customer service strategy!

blog Read How to reduce customer complaints sensibly and sustainably

How to reduce customer complaints sensibly and sustainably

Complaints aren’t random. They signal fixable issues. Learn how to break the cycle, cut complaint volume, and regain control.

blog Read The top customer service skills your employees should have

The top customer service skills your employees should have

Discover our crucial customer service skills every employee must have to ensure your business excels and customer satisfaction is at an all-time high

blog Read Top Tips for Handling Customer Complaints

Top Tips for Handling Customer Complaints

Complaints are great for your business. They’re your chance to win a customer for life. Follow our five step guide to make sure you make the most of them!

blog Read Why don't companies reply to feedback?

Why don't companies reply to feedback?

Responding to feedback is really important, yet it seems to rarely happen. This post explains why it's a missed opportunity.

blog Read Why don't some companies share customer feedback?

Why don't some companies share customer feedback?

Sharing customer feedback with colleagues is really important, yet it seems to rarely happen. This post explains why it's a missed opportunity.

guides Read Dealing With Complaints

Dealing With Complaints

Complaints are bad, right? Not quite. If you approach them in the right frame of mind, you’ll wish your customers complained more. Learn how.

guides Read How Should I Share Feedback With My Team?

How Should I Share Feedback With My Team?

Learn why sharing customer feedback directly with your team boosts morale, skills, and performance — and how to do it effectively.

guides Read Improving NPS

Improving NPS

Need to improve your NPS? Here’s eight tips from real CX teams to help you increase retention and revenue.

guides Read How to Respond to Feedback

How to Respond to Feedback

Don’t fear replying to customers – learn why replying can be scary, how it can transform a business, and tactics to beat your fear.

podcasts Read Ep 2: Alicia Crowther: Making Space to Think

Ep 2: Alicia Crowther: Making Space to Think

Darren Wake and Alicia Crowther discuss how space to think fuels creativity and innovation, and why it matters for business success.

podcasts Read Ep 1: Alicia Crowther: Small Changes, Big Impact

Ep 1: Alicia Crowther: Small Changes, Big Impact

Darren Wake and Alicia Crowther unpack transformation when customer insight leads—turning feedback into direction, action, and results.

podcasts Read Ep 3: Alicia Crowther: Value when Budgets are Tight

Ep 3: Alicia Crowther: Value when Budgets are Tight

Darren Wake is again joined by Alicia Crowther, founder of Three Digital Consulting, to explore how CX and VoC teams can prove their value.

podcasts Read Ep 5: Ben Bax – CX Starts on the Frontline

Ep 5: Ben Bax – CX Starts on the Frontline

Darren and Ben Bax discuss how stories, language, and culture make CX real for frontline teams, bridging strategy with daily customer interactions.

podcasts Read Ep 6: Ben Bax – CX Challenges and Opportunities in Utilities

Ep 6: Ben Bax – CX Challenges and Opportunities in Utilities

Ben Bax explains what’s holding CX back in the utility sector and what companies can do to move forward.

podcasts Read Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Myth Busting 3: Ian Golding: Should teams be bonused on VoC scores?

Darren Wake and Ian Golding debate whether tying targets and bonuses to VoC scores truly drives CX improvement… Or creates unintended risks.

podcasts Read Myth Busting 5: Does a journey map stay valid for a year?

Myth Busting 5: Does a journey map stay valid for a year?

Darren Wake, Head of Customer Success at CustomerSure, puts to Ian Golding the idea that a journey map created a year ago remains valid and doesn’t need to be revisited.

podcasts Read Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Myth Busting 6: ‘Employee experience isn’t my concern. That's HR's job’

Darren Wake and Ian Golding explore why CX pros can’t ignore employee experience, discussing ownership, empowerment, and the rise of experience management.

podcasts Read Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Myth Busting 7: Ian Golding: Once CX is improving, no need to reply to individual feedback

Darren Wake debates Ian Golding on why CX leaders must act on individual feedback, not just overall trends, to drive real impact

webinars Read Improve Consumer Duty compliance through VoC

Improve Consumer Duty compliance through VoC

Learn how financial services firms can align VoC with Consumer Duty in this recorded webinar

webinars Read Zero-Churn B2B

Zero-Churn B2B

Darren Wake explores how B2B companies can leverage Voice of the Customer (VoC) programmes to reduce churn, increase customer retention, and strengthen business relationships.

webinars Read Journey Mapping with Jerry Angrave

Journey Mapping with Jerry Angrave

Darren Wake and Jerry Angrave, two experienced CX pros, discuss how to make customer journey mapping a stategic tool that drives organisational change

webinars Read Social Housing: Improve Tenant Satisfaction

Social Housing: Improve Tenant Satisfaction

A 45-minute recorded webinar with Darren Wake, Head of Customer Success at CustomerSure, sharing insights on enhancing tenant satisfaction in social housing.

Let’s talk?

Demo? Assessment of your level of VoC maturity? Something else?
Let us know a bit about you, and we’ll arrange a chat with an expert.

Thanks!

We’ve got your details and we’ll be in touch.