CustomerSure

If you're setting up (or improving) a Voice of the Customer programme, this is the place to begin. These guides show how to collect useful feedback, share it with your team, and act on it to make real improvements.

blog Read How to fuel retention with customer feedback

How to fuel retention with customer feedback

If a business is chasing sustainable growth, it needs to prioritise both new wins and retention.

blog Read 4 Surprises when you Implement a Customer Feedback System

4 Surprises when you Implement a Customer Feedback System

A customer feedback system helps you guarantee customer satisfaction. But what will happen when you start? You will be surprised - but in a good way!

blog Read CX Trends 2025

CX Trends 2025

Our CEO, Guy Letts reflects on how the CX landscape is changing, and what emerging trends will shape CX practice in 2025.

blog Read How to Increase Sales 27% in exactly 2 steps

How to Increase Sales 27% in exactly 2 steps

Even the most sales-focused organisations often have a blind-spot which loses them up to 27% of possible revenue. Learn what it is, and how to eliminate it!

blog Read How I Discovered the Real Potential of Customer Feedback

How I Discovered the Real Potential of Customer Feedback

Find out 3 things I learned about the business value of customer feedback when I ran a real-world feedback experiment.

blog Read What is customer experience?

What is customer experience?

How customers experience your business will impact your overall performance. Understand what CX is and how to manage it with CustomerSure.

guides Read A business case for CX Improvement

A business case for CX Improvement

A complete guide to writing a business case to improve CX by implementing a best-in-class Voice of the Customer Programme. Contains the statistics you need to justify the investment, and the steps you should take to ensure the investment delivers a return.

guides Read AI for CX: What works and what doesn’t?

AI for CX: What works and what doesn’t?

The complete guide to using AI in CX. What is a LLM? How do you get the best out of them in a CX role? Where are other great CX teams seeing real-world results?

guides Read Don't set a target for customer satisfaction score.

Don't set a target for customer satisfaction score.

Don't set a target for customer satisfaction score. Here's what you should do instead.

guides Read What Is Employee Net Promoter Score

What Is Employee Net Promoter Score

Discover what Employee Net Promoter Score (eNPS) is and how it can help measure and improve employee satisfaction and loyalty. Learn more with CustomerSure.

guides Read Get VoC right: The 3 foundations

Get VoC right: The 3 foundations

This guide introduces you to the 3 foundational principles that are crucial for a successful VoC programme.

guides Read How to choose Customer Feedback Software

How to choose Customer Feedback Software

The marketplace for CX software is vast. How do you choose a vendor? Find out the key differentiating factors, and the steps you need to take to make sure your insight project is a success.

guides Read VoC Best practice: 3 Golden Rules

VoC Best practice: 3 Golden Rules

Wondering about NPS, CSAT or Customer Effort Score? The key is not what you use, but how you use it. Three Golden Rules...

guides Read What is NPS?

What is NPS?

What is NPS? It’s both a CX metric, and a system for using that score to improve retention. Find out how to do it right.

guides Read What is Voice of the Customer?

What is Voice of the Customer?

A complete guide to VoC: What it is, where it came from, real-world success stories, and how to start using it in your business.

guides Read Why is Customer Feedback Important?

Why is Customer Feedback Important?

Uncover the top 10 reasons why customer feedback is important for skyrocketing your business success. Learn how to turn feedback into your secret weapon!

webinars Read Increase the ROI of customer experience

Increase the ROI of customer experience

A 45-minute recorded webinar with Darren Wake, Head of Customer Success at CustomerSure, explaining in detail how to measure and increase the ROI of CX projects.

webinars Read Drive growth with linked Employee Experience & VoC

Drive growth with linked Employee Experience & VoC

Discover the Link Between Employee Experience and Voice of the Customer and learn how to drive measurable business growth in this exclusive webinar.

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