Customer Experience Improvement Whitepapers

Customer Experience: Are You Improving It Or Just Measuring It?

Many customer feedback programmes set out to simply measure satisfaction, treating improving it as an afterthought.

Learn how to transform a survey programme into an improvement programme that delivers measurable benefits.

How To Implement an Effective Customer Experience Improvement Programme

A lot of effort is wasted on CX initiatives which, frankly, make little difference.

This whitepaper describes how to deliver big wins for your organisation by delivering big wins for your customers

The Financial Benefits of Customer Feedback

Customer Feedback is traditionally seen as a cost—a necessary evil for your analysis team.

This paper explains why this traditional approach is wrong, and how, when done well, feedback can generate profits.